top of page
Home: Image

Tell me something.

How often do you tell yourself, "something is not working right", or "something is holding me back, I feel stuck"?

This might relate to your personal life, or professional one, relationships with your family, colleagues or even intimate one. 

 Through coaching, and working together, these questions and thoughts can  be transformed into opportunities and feasible actions where your energy will be elevated, and you will move beyond what has kept you stuck. 

Home: Welcome


Home: Image

My Journey

I myself have struggled with  some of these questions and thoughts in several areas in my life. In 2015, I discovered the power of coaching when I worked with my first life coach. I was very doubtful at first, but that journey was such a wakeup call. 

Since 2017, after I transitioned into coaching and happiness training, I’ve helped my clients break through their obstacles and challenges that apparently have held them back in life.

These past couple of years have been  another reminder, that life's too short to feel unhappy, unsure, stuck or unfulfilled.

We can work together to develop better ways to tackle whatever issues that are standing in the way of your goals and happiness. This is your journey towards your best and most loving life. 

Home: About
Cherrful Newlywed Couple_edited.jpg

Doing The Work

You are The LOVE

Home: Image
Home: Products
Stonewall Celebration

Putting Your Happiness First

Working together on certain aspects of your life where you might feel stuck, overwhelmed or unhappy, we can identify what is holding you back, how to deal with stress and recovery, and how you can move forward towards a happier and best version of yourself.


More About Me

Born and raised in Tel Aviv, Israel, Itai Eithan Shamir is a Certified Happiness Trainer (CCE) by the Happiness Studies Academy (HSA). He's also  a Certified Professional Coach (CPC) by the Institute of Professional Excellence in Coaching (iPEC) specializing in transitioning individuals to an elevated personal and professional life with purpose, balance, and long lasting relationships. 

Prior to entering the coaching and happiness world, Itai was the Senior Director of the American Jewish Joint Distribution Committee’s Women’s Health Empowerment Program and the Director and Grant Officer of the Jewish Coalition for Disaster Response. 

Itai moved to NYC in September 2000 to pursue a six months Global Internship Program at the United Nations’ Office of the Secretary General. This program led to a five years term at the Israeli Mission to the United Nations as an Advisor for Economic and Social Affairs, and the Mission’s Coordinator and Election Officer for all United Nations bodies. He also started the Mission’s Speakers Bureau. Itai received his BA in Economics and Management from the Tel Aviv College, and later on, his Masters in Business Administrations from Fairleigh Dickinson University. He is also a certified mediator by the Israeli Mediation Center.

 Itai now resides in  Key West with his partner and two mini Dachshunds, Jacob and Abraham. He loves theater, music, dance, and the Eurovision Song Contest that he attends on an annual basis!

Home: About Me
Home: Blog2 Custom Feed


Itai Eithan Shamir is a Certified Happiness Trainer (CCE) by the Happiness Studies Academy, and a  Professional Coach (CPC) by the Institute of Professional Excellence in Coaching (iPEC). Itai is also  a member of the International Coaching Federation (ICF) and a member of the International Positive Psychology Association (IPPA). Additionally, Itai is  an Energy Leadership Index Master Practitioner (ELI-MP) certified by iPEC.

Home: Text
Rock Maze

Do not dwell in the past, do not dream of the future,

concentrate the mind on the present moment


Home: Quote

Schedule a Session

  • LinkedIn
  • Instagram

Thanks for submitting!

Home: Contact
bottom of page